SPORTSPRO SIGNS BRITISH ESPORTS ORGANISATION GUILD ESPORTS TO HUMMEL

British esports organisation Guild Esports has announced Danish sportswear brand hummel as its latest partner in a £700,000 deal. The partnership, which is expected to last for at least three years, was made possible through SportsPro, the UK licence and rights holder for hummel. The deal will see hummel provide Guild’s teams with jerseys and other sportswear. Officially, hummel will act […]

SPORTPRO AND COVENTRY CITY SECURE HUMMEL KIT DEAL

Coventry City are delighted to confirm that it has reached a new kit supply agreement with hummel and its new UK licence and rights holder SportsPro. The three-year deal will see the iconic Danish sportswear giant supply the Sky Blues’ playing kit and training kit. Coventry City and hummel have been praised by football fans […]

SPORTSPRO SECURE HUMMEL AND KILMARNOCK KIT DEAL

Kilmarnock Football Club has announce that a new three-year partnership has been signed with sportswear brand hummel, after the club agreed terms to its most lucrative ‘technical kit supplier’ deal to date. Following news that hummel’s exclusive UK brand partner – Elite Sports Group – had gone into administration late last year, Kilmarnock worked alongside […]